PetAssured.ca ("we", "us", "our") respects your privacy. This policy explains what information we collect, how we use it, and your rights under Canadian privacy law — including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial legislation.
This Site is provided for entertainment and informational purposes only. It is not a brokerage, advisory, or transactional platform. We do not collect insurance quote information, process applications, or transmit personal information to insurers on your behalf.
1. Information we collect
Automatically collected via standard server and analytics processes:
- IP address (truncated where supported)
- Browser type and version
- Operating system
- Referring page / search query
- Pages visited and timestamps
- Cookies set by analytics and advertising partners (see Section 4)
Information you provide voluntarily:
- Name, email, and message content if you use our contact form
- Email address if you subscribe to updates (if/when that feature is added)
We do not collect:
- Pet insurance quote details (breed, age, postal code) for the purpose of obtaining a quote
- Payment information (we do not process payments)
- Health information about your pet
- Personal information for the purpose of transmission to any insurance provider
2. How we use information
We use the information we collect to:
- Respond to inquiries you send us
- Analyze site traffic and improve content
- Detect, prevent, and respond to fraud or security incidents
- Comply with legal obligations
We do not sell your personal information.
3. Affiliate click tracking
When you click an affiliate link, you leave our Site. The destination insurer (or its affiliate network) may set cookies or use other tracking to attribute the referral. That tracking is performed by the third party, not by us, and is subject to that third party's privacy policy. We are not responsible for third-party privacy practices.
4. Cookies and third-party services
We use:
- Cloudflare Web Analytics — privacy-respecting traffic analytics, no third-party cookies set
- Google AdSense — displays advertisements; sets cookies for ad personalization and measurement. You can opt out of personalized advertising via Google's ad settings or your browser's privacy controls.
- Affiliate networks — when you click an affiliate link, the destination provider's tracking systems may apply.
You can disable cookies in your browser. Disabling cookies may affect how advertisements are personalized but does not affect the core functionality of the Site.
5. Children's privacy
The Site is not directed at children under the age of majority in their province. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, contact us and we will delete it.
6. Your rights under PIPEDA
You have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate information
- Withdraw consent for our continued use of your personal information
- Request deletion of your personal information (subject to legal retention obligations)
- File a complaint with the Office of the Privacy Commissioner of Canada
To exercise any of these rights, email hi@petassured.ca. We will respond within 30 days.
7. Data retention
- Contact form submissions: retained for up to 12 months unless earlier deletion is requested
- Server access logs: retained for up to 90 days
- Analytics data: retained per the analytics provider's policy
8. Data security
We use commercially reasonable security measures to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You provide personal information at your own risk.
9. International data transfers
Our hosting provider (Cloudflare) and certain analytics or advertising partners may process data outside Canada, including in the United States and other jurisdictions. By using the Site you consent to such cross-border processing.
10. Third-party links
The Site contains links to third-party websites (insurance providers, advertising partners, etc.). We are not responsible for the privacy practices of those sites. Review each site's own privacy policy before providing information.
11. Changes to this policy
We may update this policy at any time. Material changes will be reflected in the "Last reviewed" date at the top of this page. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.
12. Contact
Privacy questions or requests: hi@petassured.ca.